Why do you need Video marketing for promoting your product and services online ? They are many popular marketing channels in use by small business owners . But Video marketing is very popular and effective . Why SO ?
Here are some interesting facts of return of investment (ROI ) of Video marketing :
Various research findings suggested that :
1. Consumers who viewed your video are 174% more like to purchase than customers who didn’t watch it . ( Source : Retail Touchpoints Channel , 2012)
2. As per report from Internet Retailer ( April 2010) , online visitors who view company/product videos are 85% more likely to purchase your products than online visitors who don’t .
3. Video on your website home page or blog can drastically reduce the bouncing rate .
4. keyword optimized Videos are ranked easily on Google Search page.
We have uploaded our Ennovation Company video on Home page and our website has been very recently optimized for “ Virtual Assistant” industry .
We set our company video title as – Virtual Assistant Company India and in less than a month our company video ranked in Google SERP 3 ( page 3 ) . I know this takes time get into SERP 1, but a fact is our video has been ranked well ahead of our homepage.
When we use Long trail KW “best virtual assistant companies India”
Then both our homepage and YouTube video have ranked in SERP 4. I know this is not a big improvement , but we have observed great improvement to rank in SERP within 1-2 of launching our new version website .
So video marketing is an excellent tool for ranking well in SERP .
Top tips for marketing your YouTube Video :
Question arises: Would like to use your time to market your video or outsource to virtual marketing assistant companies to promote your YouTube video?
In fact, we advise small business owners to apply these sample rules for promoting your videos. If you have limited time and no dedicated employee for marketing tasks, then you can outsource YouTube marketing job to any reputed virtual marketing assistant companies in India and other developing countries.
Here are top 10 tips for Video marketing:
1. Make it Easy for people to find you out:
It is really good for branding to connect a video with your content. In the video description , please include your website url . It will make easy for Google and your viewers to find you out. You can also ask them to call you or visit your website.
2. Take the Advantage of Social Media
Create your own YouTube channel. Upload a video every time you post a video. This will motivate your viewer to subscribe your video and you will able to send them mail. As we mentioned earlier always put your website link whenever you post or tweet any video or comment or content.
3. Invest your time in YouTube and social media community:
Look for related video contents in your niche. Leave good comment in those videos of your interest and then post your link.
You can also tweet video and share them in Facebook and Google+.
4. Make other to recognize your bran easily
Make sure, at the beginning or at the end of your video you have to include your company logo. Establish a permanent voice or personality that will help your viewers to recognize you and company.
5. Pay attention to your video quality:
Your video and audio quality must be well tuned otherwise your viewers will lose interest. Animatted video is now a good option. So you can also go with it.
6. Set keyword in your Video title:
It is really important to target your audience to find out your video. And Keyword is the key for it. The main thing you need to do is to place the keywords without compromising the quality of your content.
In order to get listed in Google SERP, you should use your target Keyword in Video Title and suitably place KWs in Video description.
This tip helps us to rank our video well in Google search results.
You need to stick a main keyword per video. You can put Keywords in tag section when you are uploading that. Use that key word in video title as well.
The content of your video is as important as the content of your website. So make sure that the video you are posting is related with your website content. That will help you to get more clients.
7. Don’t let go any opportunity to make a video:
It’s not necessary that you have to only post a video rated to your brand. You can post tutorial or training videos, funny and thinkable video, inspirational video etc. Your general motive is being creative and keep your customer engaged, interested and careful observe – “what make them coming back for more!”
8. You have to know your audience:
The basic thing you have to do to know your audience or customer, and then target them. So if you don’t know your customer’s demography details so just keep calm and experiment with your video post. After four or five posts you may able to understand your customer. Then just post what they like including your work ethics.
9. Local Market is the most impressive Area:
Even YouTube has a global reach, but remember the chances of getting the faith of local customer are higher than the foreign customer. You can’t do business without your customers’ trust. So just keep targeting your local market by your video.
10. Review YouTube Analytics
It is really necessary to understand how much your efforts are paying off. By using YouTube analytics you can see or measure the data like views, subscribers, from where your viewers got that source and other demographics details. You can also use Google analytics.
From our experience , we have found that virtual marketing assistant companies becomes a great help to small business owners to assist them to promote products through video marketing initiatives . As reputed virtual assistant company can save your time and money so that you can concentrate on your core business activities .
What’s your Views ?
Now it’s time to share your views and feedback . If you feel , I miss some points , please feel free to share your view in comments box.
About Author :
Gobinda Roy is the Founder of Ennovation Consulting and has been involved in online research, Industry research and sales consulting for over 14 years. He is alumnus of India’s premier Institute IIT Kharagpur and has over 12 years of corporate experience. . He has worked with multiple businesses across many verticals, creating and implementing online and marketing research strategies for companies in the US , Australia , UK and across Europe. He is co-founder of Lakshay Foundation and mentor at India’s top Business School CIIE, IIM Ahmadabad. You can Contact Gobinda at : Facebook , LinkedIn
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