Irrespective of whether your company performs its activities online or in physical space, you cannot hope to exploit your entire potential without maintaining an online blog as a tool of communication both with existing and prospective clients. And although much of your company’s scope of activity may be time-invariant, your blog must get updated regularly to convey the impression that you are abreast of everything relevant under the sun. This sounds like a distinctly accessorial task, and being so, is best performed by virtual assistants who specialize not only in lively writing, but also in effective research and customer relation management. Here are 5 ways in which a virtual assistant can maintain your blog:
1.Online research: The Internet is the first place to feature most breaking stories and new developments. A virtual assistant can inform you about relevant happenings in your industry by maintaining a keen online eye, so that you can decide your reaction quickly, modify your business plans and accordingly have your blog content restructured. Such constant updating ensures that you are always ahead of the curve, at least in your business’s presentation.
2.Tagging and text optimization: Effective blog content does not only mean good writing. In fact, there are times when writing quality might need to be compromised in favor of strategic placement of tags and keywords in your blog posts. These and similar other techniques for search engine optimization are required to increase the traffic of visitors to your blog. Look out for expert virtual assistants exclusively for this purpose.
3.Pictures and multimedia: Adhering to the axiom that a picture says a thousand words, your blog must attract clients as much through its writing as through its various interactive features. It must, wherever possible, feature relevant photos, videos, animations or links to such elements. Virtual assistants who specialize in creative web development are ideal for this purpose.
4.Commenting and forums: Blogs are by no means static entities, and it is important to make use of commenting features that allow customers to react to your blog posts. Virtual assistants can organize these blog sections and ensure that every comment is replied to, thereby maintaining effective two-way communication ideal for a business’s growth. They can also maintain forums for customer discussions, encouraging talk about your business’ current activities.
5.Blog content: Ultimately, you may need your blog content to be generated by a virtual assistant. You might not be a particularly gifted writer or may not have the time to write long pieces, considering your pressing core business responsibilities. Keeping this in mind, hire writers for crisp, well-researched pieces, preferably around the 500-word mark. Go for writers who are good with deadlines and are flexible in their writing, so that your blog updates are regular and aligned with your stylistic expectations.
Blog maintenance involves dealing with copious amounts of text and smart web development skills. These might be time-consuming to inculcate and get used to. It might be difficult to find a virtual assistant who specializes in all the aspects of effective blogging. The solution lies in hiring agencies that offer teams with diverse capabilities, so that different members can work on different aspects of your blog and produce a good-looking, well-worded, richly-textured and web-optimized whole.
About Author :
Gobinda Roy is the Founder of Ennovation Consulting and has been involved in online research, Industry research and sales consulting for over 14 years. He is alumnus of Indian premier Institute IIT Kharagpur and has over 12 years of corporate experience. . He has worked with multiple businesses across many verticals, creating and implementing online and marketing research strategies for companies in the US , Australia , UK and across Europe. He is co-founder of Lakshay Foundation and mentor at India’s top Business School CIIE, IIM Ahmadabad