Five tasks to outsource to a virtual assistant


For any business owner, a virtual assistant is a valuable companion to have. It frees you of the ancillary responsibilities of running your business, allowing you to focus on the core aspects. Here are 5 things that you should outsource to a virtual assistant.

1.Bookkeeping and calendar management: As much as you may avoid it, paperwork ultimately catches up. Before it rises to unmanageable levels, hire a virtual assistant to manage it for you. Just as an efficient secretary ensures that your paperwork is always up to date and in order, so would a virtual assistant, and without infrastructural requirements. Further, a virtual assistant, in this case a virtual secretary, can also manage your appointments and take care of your work calendar. With your meetings and commitments streamlined, you can rest easy about the when and focus on the what.

2.Event and business trip planning: Organizing promotional events and strategic business trips is very important for the growth of any business. Planning these prudently is a task an experienced virtual assistant can perform with great efficacy. In the case of business trips, travel research for the place to be visited is essential, including, for example, the accommodation arrangements. On the other hands, events need their own logistical arrangements, bookings and advertising. Once you hire a virtual assistant, all this is no longer your headache.

3.Blog posting: Most businesses require regular and eye-catching online blog posts to project that they are on top of the most recent developments in their industries. As a business owner, blogging might not be your strong suit, and even if you do write well, you may not have the time to constantly update your posts. Appointing a virtual assistant to do your blogging is advisable, although with a caveat: you might want your blog to have a distinct style and a particular ‘voice’: qualities that virtual assistants might not be able to replicate, unless they are accomplished writers. The bottom-line is: you should have your blogs written by VAs, but you must select them with care.

4.Social networking: The most effective way to create a buzz about your business is through social networking sites like Facebook and Twitter. Posting and linking information about your business on these sites, especially in the relevant user groups, might just be the promotion your business needs. The question is: how do you go about it without taking time out of your regular business responsibilities? Yes, that’s right, by hiring a virtual assistant. Not only do you save precious time, but end up getting the job performed much more effectively in the right hands.

5.Market research: With the kind of expertise that now characterizes the profession of virtual assistance, critical tasks like market research can also be left in the hands of agencies that specialize in this field. For example, you can hire teams for collecting and analyzing benchmarking data, delving into competitors’ information and coming up with market trends to guide your future planning. In fact, freelancing consultants for market research are also viable options, particularly if you don’t want to spend too much. Finding such agencies and individuals on the Internet is now relatively easy, with the proliferation of dedicated directories and forums.

About Author :
Gobinda Roy is the Founder of Ennovation Consulting and has been involved in online research, Industry research and sales consulting for over 14 years. He is alumnus of Indian premier Institute IIT Kharagpur and has over 12 years of corporate experience. . He has worked with multiple businesses across many verticals, creating and implementing online and marketing research strategies for companies in the US , Australia , UK and across Europe. He is co-founder of Lakshay Foundation and mentor at India’s top Business School CIIE, IIM Ahmadabad